Brief & angles
AI drafts story angles, a story universe and a first-pass media list. The human publicist picks what to take to the desk and what to drop.
04Services · AI Music Marketing
AI music marketing — without losing the human.
Best Music Marketing runs AI-amplified PR campaigns that move the slow parts out of the way — release briefs, pitch angles, social copy, audience targeting, post-campaign recaps — so the human publicist works the right desk at the right moment.
Where AI earns its keep.
AI is great at the slow, repeated parts of a music PR campaign — drafting briefs, building media lists, picking angles, summarising coverage and shaping recaps. AI is bad at pitching a person, holding a long-running relationship, or feeling out a story that hasn't been written yet. We use it for the right kind of work, and a human does the rest.
An AI-amplified PR campaign.
Pitching & coverage
Outreach is human. When replies come back, AI helps structure the collage of coverage as it lands and signals where the press team needs a follow-up.
Recap, learning & next time
AI summarises the campaign, flags leads, lists outlets that came back and shapes the briefing pack for the next release. Nothing goes to the client without a human read.
FAQAI Music Marketing Questions
The questions people always ask.
What is AI music marketing?
AI music marketing is the use of machine-generated insight, briefs and drafts on the operational side of a PR campaign — release briefs, pitch angles, social copy, audience targeting and reporting — without ever handing the artist's voice, story or coverage list over to a bot.
Is AI music PR replacing human publicists?
No — and we don't want it to. AI moves the slow parts of PR out of the way (brief drafting, list-building, recaps) so the human publicist spends more time working the right person at the right desk with the right pitch. Coverage still lands because of relationships.
Do you publish AI-generated press releases?
No. Where AI shapes copy on a project, it is reviewed and rewritten by the human lead before it leaves the building. We use it as a tool, not as a writer, and we tell you how it was used on every campaign.
Want AI on the campaign — not as the campaign?
Email us the release, the artist, the dates, the audience and we'll come back with a proposed mix.