Brief & hooks
We agree the story angles, the audience and the timeline for the release so every pitch has a reason to land.
01Services · Radio Plugging
Radio plugging for artists who want to be heard on UK airwaves.
Targeted pitches to BBC Radio, 6 Music, Radio X, Absolute, regional and commercial stations — backed by a 30-year contact book kept in shape every week. Quite Great has been plugging records in the UK since 1996.
Who we plug to.
We work with signed artists, indie labels, unsigned talent and brand teams. The brief is the same sound shape but different in tone — a debut single needs more story than a fifth-album return, and we'd push each differently.
How a radio plugging campaign runs.
Pitches to programmers
Straight-to-the-decision-maker outreach with the record, the story and the asset pack — usually MPs, links, bio, photo and the headline quote.
Plays, adds & interviews
We chase, we follow up, we shape opportunities for interviews and features. Weekly feedback to you throughout.
FAQRadio Plugging Questions
The questions people always ask.
What does a UK radio plugger actually do?
A radio plugger pitches a record directly to programmers and producers at BBC and commercial stations, builds the story around the release, secures plays, interviews and playlist adds, and feeds back responses. It's a relationship job — done well, it can't be replaced by playlists or ads.
Do you plug records to the BBC?
Yes. Best Music Marketing plugs to Radio 1, Radio 1Xtra, Radio 2, Radio 3, 6 Music, Asian Network and the wider BBC local network, alongside commercial stations like Radio X, Absolute, Capital, Kiss, Magic and the larger regional groups.
How much does BBC radio plugging cost in the UK?
A focused radio plugging campaign usually runs from a few hundred pounds a month for indie and unsigned artists, to several thousand for a major release with sustained airtime. Every short is bespoke — get in touch for a quote.
Ready to get on UK radio?
Email us with the artist, the release, the date and the budget and we'll come back with a short proposal.