Brief & story universe
Tour narrative, hook, support, venue tier, ticket tiers — pulled together into a single brief that'll survive every list of dates.
03Services · Tour PR
Tour PR for sold-out dates, bright posters and weighted listings.
Tour announcement coverage, listings, regional press, venue partnerships and pre-show radio pickups for artists touring the UK and Europe.
What tour PR covers.
Tour PR is wider than releases. We work the announcement side (listings, regional press, BBC Introducing), the venue side (posters, partnerships, in-house bulletins) and the play-up side (pre-show radio plugging around the dates that matter).
A typical tour PR runway.
Announcement press
Listings, regional press and trade features briefed around the same hook. Trade desks (DIY, NME, Kerrang!) and music desks in regional press.
Venue partnerships & radio
In-house bulletins at every venue. BBC Introducing packets around the dates that matter. Pre-show interview pulls lined up.
Pre-show pickups
Local press and local radio for each major date. Post-show photo features if the night lands. Quick wire-back to NME / DIY if the moment is right.
FAQTour PR Questions
The questions people always ask.
When does tour PR start?
Pre-tour press typically starts 6–10 weeks before the first date, with listings and venue partnerships locked in earlier. For a first-time headliner, build that out further so we have enough runway for early features.
Can you combine tour PR with radio plugging?
Yes — and we usually do. Tour dates are picked up by BBC Introducing and regional stations on a regional stickiness — combine tour PR with radio plugging and you reach both the trade and the broadcast gates at once.
Do you handle tour PR for European dates?
Yes. Quite Great handles the UK leg and works with local PR partners in Europe for German, French and Scandinavian dates when needed. We brief them directly and run the campaign off the same story universe.
Tour coming? Let's work it.
Send the dates, the support, the venues and a short brief. We'll come back with a proposal sized to the run.